Social media apps like Pinterest, Instagram, Facebook, etc. have taken over the sales with a boom. People have left other kinds of advertisement and have made these social media apps ad their go to advertisement and sales platforms.
However, not everyone can be a pro and increase online sales using social media. There are certain tips that have to be kept in mind for such a purpose.
Here we have listed down 10 tips mentioning how you can increase your sales through social media.
1. Use most used Hashtags
The first Tip to Increase Online Sales is to increase the use of popular or most used hashtags. Use hashtags that you think are searched the most by customers. Make sure that they should be relevant to your product. Use as many hashtags you want or till the limit that is allowed. These hashtags get you the chance of being shown first in searches. Use different combinations all the time to increase audience reach.
2. Carry on Flash sales now and then
Flash sales Drive Social Media Sales. Flash sales are those sales which are up for the customers for a very short time, it may be for some hours or even a day, all depending on the owner. In order to grab the audience’s attention, make sure that you attract people towards it. Surely, people do not get to know about a sale in a jiffy, so start advertising about the flash sale a week or two before, so that it grabs the attention of every person. You should make sure that you are going to cater to heavy traffic in that frame of time.
3. Offer promo codes and coupons
Coupons and promo codes are a great way to draw the attention of the audience, especially in holiday times. Such offers help to avail not just great profits but followers too. You can put up a post saying that who so ever follows your page and shares the post, that person is going to get a specific discount coupon which he can avail in that time. Such tactics do offer discounts but also comes in a form of a great benefit.
4. Free shipping is attractive to customers
One might do loads of shopping, but when it comes to checking out, the shipping charges are the make or break moment. It is not necessary that you ship things free, but you can apply another tactic here. Just like discount coupons, you can place criteria for free shipping too, which obviously is going to be an advantage for you too. Free shipping to all of those who like all of your posts or share your products on their feed, or anything else. It all depends on you. It does Increase e-commerce Sales and reaches too.
5. Post pictures of your item
Most people are not interested in reading long reviews or descriptions of the products. In our point of view, the pictures of the products should be captured and put up. Not just any pictures, but intricate, quality pictures that are good enough to be trending on your Twitter feed. Make sure the pictures are attractive and say all about the product that you are willing to sell to the customers.
6. Opt for social media influencers
Social media influencers, whether it be on Facebook, Instagram, or Twitter play a huge role in impacting the social media audience. You should target them. Look for the best social media influencers who are within your reach, contact them, and send them PR packages. If you are sending a quality product, you surely are going to be reviewed by them on their social media platforms. People who look up to these influencers are surely going to drop down on your social media for the products you offer.
7. Create content out of customer reviews
While you do Social Media Marketing, people are not going to be interested in what you have to say about the products you offer. They know that everyone talks well about the products they are selling. So instead of creating content on your own, start creating content from customer reviews. While you quote certain people and their reviews about your page, people are going to rely on them more. So now you know what kind of content to post.
8. Use the social media site which is preferred by people
Prefer to advertise on the social media sites that you know have more audience traffic. Do not look up to social media applications that are not used by many people and you can call them unpopular. More audience means more chances of them visiting your page.
9. Seek interest in what things the audience wants to buy
You may never know if people like what you sell or not. So before initiating you can put up polls for people, just to know their interests. Instagram and Facebook have initiated a great way of polling. You can just put up your ideas and let the audience vote for what they want to buy. Cater your products according to the likes and dislikes of your customers.
10. Opt for paid ads
To Improve Social Media Sales you can also opt for paid ads. While tapping for the stories, your specified ad may be generated in between. People are then going to take out some time and visit your page if the advertisement interests them. So, make sure to make the advertisement eye-catching, concise, and classy. Such kind of advertisements are liked by the audience
There are numerous benefits of Social Media if used appropriately. E-commerce is in the line running the whole business world. Social media apps are thus not just platforms to socialize but if one uses tips and ways accordingly, there is going to be a boost to a certain sales brand. One should just know how to make opportunities to gain profits.
11. Try to Feature User-Generated Content
As far as User-generated content (UGC) is concerned, it is the organic content developed by your customers as well as followers on their social platforms. This could in the form of photos taken by them that uniquely features your offerings or also in the form of content exclusively created by them for contests as well as giveaways.
12. Encourage Users to Buy Directly from Pots
While keeping in view the fact that there are now features where users are easily able to buy as well as check out straight from a post, you can make the most of this feature to make things even more amazing.
The best part is that it not only reduces the effort from a multi-step process to a very simple single click, but most importantly reduces time for customers to think more about their purchase decision.