Regardless of the fact as to whether you own an e-commerce store or a brick-and-mortar shop, getting more and more website traffic is a common aim among many business owners as well as marketers.
You couldn’t agree more to the fact that your website is your online storefront and visitors can easily learn more about what you are offerings, rely on your brand, and finally become leads and customers.
Keep in mind that even if you have a beautiful and easy-to-navigate site but you cannot gain more customers whatsoever if no one can find your site in the very first place.
Let’s find out how some of the ways to get discovered online and gain more traffic as a result.
1. Focus on Yahoo and Bing too
There are certain web sites that rank on the top positions for renowned keywords on both Google and Bing and although the traffic they get from Bing is one-fourth of what they can get from Google, it is still a great source of free traffic.
The very first thing to do in this regard is to get register with Bing Webmaster tools and then submit your website. The process is almost the same to Google webmaster tools; if you are not aware what to do you can go through some of the tutorials available on YouTube.
In addition, you also have to be active on social media sites such as Facebook and Twitter. It is worth mentioning here that Bing and Yahoo take into account the number of Facebook likes as well as Tweets in their ranking algorithms. This clearly means that the more likes and tweets your pages have, there are more chances of higher website ranking in Bing and Yahoo.
2. Mobile version of your website is a must
With the innovation of smart phone technology, more and more users are easily searching the web while using their mobile phones. The greater number of mobile searches is enhancing dramatically and you just won’t be able to ignore them.
You will be amazed to know that as many as 28% of mobile searches are easily converting within an hour so it is very crucial to offer for a mobile optimized version of a website too.
You can mobilize your web site if you can create a mobile version. The best part is that it is simply very easy and you can either use a plug-in (if you decide to go for WordPress) or also adopt a responsive design.
You should also focus on the recent hot trend in search marketing i.e. Accelerated Mobile Pages and reap the benefits as a consequence.
3. Don’t forget to list your business on Google My Business
Google is without any shadow of doubt the giant among all the web search engines, so it’s easy to understand that over the years it has truly launched its own set of tools for easily managing websites.
One of the most amazing tools is My Business that easily allows businesses to manage how they would like to appear not only on Google Search but also Maps.
The coolest thing about this tool is that it is a free-to-use service that doesn’t need much set-up, but it can considerably enhance your site traffic as well as page views.
Moreover, your visitors can also leave reviews and thus allowing you to get a clear understanding of what should be improved and what people love.
4. Perform On-Page SEO
There are several SEO tactics that you can easily perform on each of your website pages to enhance their rank in search engines while getting more visitors as a consequence.
This also includes generating high-quality content that is ideal for your audience when they search and write concise meta-descriptions for your pages.
As far as the meta-description is concerned, it will appear below your URL in the search results. This will easily tell your visitors as to what the page is all about and what a click will more likely do so.
It is worth mentioning here that on-page SEO tactics like these are free but can take some time.
5. Building Backlinks will do
A backlink is a link to your business or any website from another website. Backlinks are useful in the sense that if they are directed from complementary businesses or any kind of industry influencers, they will not only get your website in front of a larger audience, but will also easily drive qualified traffic to your website.
Moreover, Google picks up a website on backlinks and will enhance its trust more in your business if it overview other trusted sites pointing to yours.
It is worth mentioning here that more and more trust from Google will lead to higher rankings and as a consequence more traffic. Get noticed easily on Google for free with more quality backlinks.
6. Use Landing Pages
Landing pages are yet another free source of traffic that is ideal for your website. These are pages relevant to your offers, such as for using a discount code, downloading any kind of free guide, or initiating a free trial. They contain the specifics that users need to move further forward and convert and focus on one particular call to action, making it more possible to happen.
Owing to the fact that landing pages are so specific, you can easily get much targeted in your messaging and easily enhance the traffic (and conversions) for any of those pages.
If you want to enhance your website traffic in a true sense, the best way would be to find where your potential users hangout online and also give them more good reasons to come to your web site. Make sure that you can find something out of the way and find even more easy ways to get more and more visitors to your web site.