While keeping in view the fact that Web optimization is really crucial when it comes to enhancing not only your brand visibility but also business development in general, you must focus on this area as much as you can.
Besides, optimizing your website is really crucial in the sense that it helps search engines to correctly comprehend your pages, serve it up appropriately to the folks, and make it really convenient for clients to navigate and easily find out what they need without any hassle. All of this could be done by merely creating valuable title tags for your website pages.
What Exactly is Meant by a Website Title?
As far as a website title or title tag is concerned, it refers to the HTML title tag that pops up at several places across the internet. A website title clearly identifies what the web page is relevant to for web users as well as search engines.
When it comes to coding, the title tag can be seen on the top of a HTML or XHTML document and inside the head tag. As far as web browsers are concerned, the website title can be seen at the top of the tab or window, and also in search results website titles display in the form of bold hyperlinked texts.
A general principle is to make website titles of almost 50 to 65 characters long and make sure they are clear and also descriptive without being shortened.
This can offer web users not only with a precise description of a web page’s content but also helps search engine algorithms to comprehend whether the site is pertinent to the inputted search term or keyword.
Why Is a Website Title Such a Big Deal?
While keeping in view the fact that website titles are the real entry points to your website and thus serve as the online storefront to your business, it can clearly give an idea to the users as about your page, and also as to what subsequent website is about.
There is no denying the fact that a poorly worded web title may deter users from easily clicking through to your site and on the other hand, a strong website title will definitely encourage copious visits to your website. That is why optimizing as well as experimenting with your title tags needs to be a significant part of your overall SEO optimization strategy.
Statistics reveal that the first five results that majorly come on the very first page of search results, account for as many as 67.60% of all clicks. That is why, it is more than necessary that a strong website title can easily help attract clicks if the page is not ranking in the very first five results.
Moreover, it is also worth mentioning that a website title gives a message to search engines about the relevancy of your website content in respect to the inputted keyword. Besides, a target keyword in the title tag enables search engine bots to easily pair the information on your site with the clear information a visitor is ideally searching for.
Title tags are also necessary for brand visibility. Just in case if website users are familiar with a brand already, adding the clear brand name to the title tag will easily encourage clicks depending solely on the name.
7 Best Practices for Website Title Creation
Truth be told, website title creation can just look like an art and you can come up with the best ones if and if you follow the right practices. Let’s have a look at some of them below;
1. Avoid Using All Caps
In the internet world, the website titles that are written in all caps are usually viewed upon as bad form and also considered as unprofessional and even spammy in some cases. While you may be overwhelmed to keep up with your website information, nobody wants the information the way you want to convey through such practices.
However, there is only exception to the aforementioned rule if your brand name is clearly written in all caps, and also when it should be placed right at the end of the website title. If that is not the case, make sure that you format your title tag in the right way and capitalize either by sentence case where just the very first letter of the first word is capitalized or by title case where the very first letter of majority of words is capitalized.
2. Give Unique Title to Every Page
It is really important that each page on a website has to be unique and same should be the case with page titles as well. Make sure that each title tags of each and every page are optimized so that they can easily reflect the content found on their relevant page.
Besides, you should also keep in mind that displaying plain information will enable search engines as well as users to comprehend what information your content comprises and also as to what that specific page is all about.
3. Make Sure that You Don’t Duplicate Titles
Keep in mind that duplicate web pages deteriorate search engine rankings as robots fail to differentiate the clear differences between the pages, and that is why consider (and rank) them as the similar page.
It is also worth mentioning here that eCommerce website owners are most of the time at risk of duplicate web page titles and it happens mostly when they opt to sell products that are identical in shape, size, or identity.
If you want to identify duplicate title risks, make sure that you lookout for two or more than two pages with same content and page titles whose differences are just their URLs, or two or more than two pages with same page titles but with different content on the pages.
Try to prevent duplicate titles by building website titles that precisely reflect the page content although if differences between pages are very small. Make sure that you get creative with which angle to exhibit the information at, or just fixate on one specific aspect of one page’s content over the other one.
4. Select A Primary Keyword To Target
Make sure that you pick a keyword to target and if it is possible, try to put them at the first part of your website title. This is really important as bots crawl your website from left to right and therefore opting to put it near the beginning of your website title will obviously make it quicker for bots to crawl on them. This way, it will make it easier for them to comprehend the purpose of your site. This will easily make your website title tag an SEO title.
Besides, you should also make sure to skip unnecessary fillers. Try not to stuff your website title with useless words just for ranking. Try to make it simple and also natural as much as you can as search engines are really smart enough to easily see through this strategy and could count you out in the search engine results.
5. Your Website Title Should be for Human Readers
As we already mentioned that search bots crawl on your website title to determine if it should rank you or not, it is also pertinent to mention that bots are not usually the only ones who read your website title and those crucial readers are humans.
Try to keep in mind that the most crucial audience you have are your general followers or readers. As far as Bots are concerned, they just see your website title but humans will definitely react as well as click on your website. That is why it is really necessary that the more clicks you get from humans, the more chances would be there for your website to rank higher.
Furthermore, you should also keep a proper balance and that is why, you should take note of bots and also never forget human readers. It has been a common observation that the website title that is more natural tends to be more compelling to the readers and thus will be clickable.
6. Avoid Truncation and Thoroughly Check Your Title Length
Keep in mind that search engines limit the space they offer for your website title and in case if your website title is too lengthy, you’ll witness the last words of your website title cut off.
You must have observed what truncation looks like and looks incomplete and this is what happens when the website is usually lengthy enough and doesn’t fit in the standard pixel width that the search engines usually allow.
Make sure that you limit your title to 60 characters at the maximum and this can be easily done by skipping words such as “in”, “the”, and “to” to name a few.
Also, keep in mind that the number of characters particularly includes spaces so you must account for those too while making your website title.
7. Forget the Keyword Game
The most important thing is that website titles must be optimized for one chosen keyword and the selected phrase should pop up in the title in a natural manner. Besides, it is also worth mentioning that the keyword stuffing is exactly the opposite of this and occurs when other irrelevant keywords are usually placed throughout the title to try and influence page rank.
Website title creation is not paid that much importance and considered as a small feature of website creation. Instead, their influence is deceptive. That is why, you must ensure that mistaken or uninformative titles can deteriorate click through rates as well as page rankings, and that is why, titles that are not written that good won’t entice visitors. If you are taking the time to think about your titles and using lesser words to say more can stand you out from competitors.