We hate flagship phone prices, but that didn’t stop us from buying them in 2023


What you need to know

  • The premium smartphone market, consisting of phones costing $600 or greater, grew six percent in 2023, according to preliminary numbers from Counterpoint Research.
  • Ultra-premium smartphones, costing a thousand dollars or more, represented a significant part of the growth within the premium sector.
  • Apple is leading the charge, holding 71% of the premium smartphone market in 2023. 

Flagship phones continued to get more expensive in 2023, with the iPhone 15 Pro Max and the Samsung Galaxy S23 Ultra both starting at $1,200. But people continued to buy them at a higher rate than ever before, according to a report from Counterpoint Research. 

The sales figures for 2023, though preliminary, indicate that the market for premium smartphones increased by six percent in 2023. By definition, premium phones are those with a retail price of $600 or higher. Within that market, the ultra-premium market of phones sold at $1,000 or greater represented over one-third of sales in the premium sector. 


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