The Ultimate Guide to TikTok Marketing 2021
You couldn’t agree more to the fact that the story of Tik Tok ever since its inception till date has been oh-so inspiring and truly out of this world. Ever since the platform bursting onto the social media scene back in 2018, TikTok has progressed by leaps and bounds.
With millions of monthly active users each month and innumerable app downloads, Tik Tok truly is a groundbreaking app that has enjoyed so much repute not experienced by any app so far.
Perhaps the most fascinating part of TikTok’s story is the mind-blowing speed at which it stole the limelight. Between October 2017 and March 2019, TikTok mesmerizingly went from 2.6 to 14.3 million adult monthly active users which is a 550% increase in merely under 18 months.
What is Really Brilliant About TikTok?
TikTok is a fairly different social media app in a sense that here you can see short snippets of videos from users all around the world, making it a fascinating user-generated platform.
The fascinating thing is that you can easily scroll through endless short videos continuously with no limits and can even tailor your feed to what you love to see.
In addition, anyone can conveniently post a video with an account and flourish followers; exchange likes as well as share videos on various platforms with friends.
In addition, users usually enjoy less-serious as well as fun videos, but everyone has a distinguished preference. With many contemporary trends being initiated on this platform, TikTok offers a huge entertainment for a social media platform.
How is TikTok Relevant to your Business?
The huge misconception about Tik Tok is that only younger people are the users of this platform. In reality, even though the vast majority are young adults, there are various people of different ages who use TikTok now.
People usually use TikTok to find enjoyment and keep up with the up-to-the-minute trends. This is the only reason where you can easily determine whether it is pertinent to your business, comprehending that you have to follow and be able to integrate the business into the up-to-date trends and fun advertising techniques.
If your business wants to promote itself and although it is a serious brand, there are still lots of chances that there could be an audience on TikTok as so many people use it these days. In a true sense, Tik Tok marketing is something that you should really think about if you want to flourish your business by leaps and bounds.
Something that really matters the most is the case of it being exposed to the right audience, but since you are probably well aware this could be a little part of potential customers in comparison to the more creative and fun side of TikTok. That is why; it is your will to determine whether you should give it your time, money, and effort.
Why is TikTok Marketing So Crucial?
In case you are thinking as to whether TikTok marketing could easily work for your brand, we have got you covered. With millions of active users and an average daily view time of almost an hour, TikTok is without any doubt the most fascinating platform that has happened to the social media scene.
TikTok is going through a rapid period of exponential growth at the current age. This clearly means that there’s a vast audience especially ready to be tapped into by creative and fast-thinking brands.
It is also worth mentioning that brands that have pivoted to TikTok at proper time have gained so much brand awareness benefits and that also with very minimal investment.
7 Best TikTok Marketing Ideas
If you own a business and want to know how to be on the trending TikTok track, you’re in the best place. Let’s have a look at some of the best ways to help your brand make the most of TikTok marketing.
1. Establishing a TikTok Hashtag Challenge
As far as Instagram hashtag challenges are concerned, they are usually grassroots movements that started with a single user posting a challenge, a hashtag, and henceforth promoting it organically.
On the other hand, TikTok has two kinds of challenges, i.e. regular old organic challenges, and the other Hashtag Challenges. The latter is always the one that involves monetary rewards, and it’s very costly.
These kinds of TikTok marketing campaigns can be specifically efficient because they allow users to efficiently participate rather than just passively looking at ads, which enables them form a closer connection to the brand.
In addition, when other TikTokers see as to how they can become famous through the user-generated content, it specially serves as a type of social proof.
2. Opt to Create a Shareable Content
While keeping in view the vast Tik Tok marketplace, it is true that viral videos happen when the real X factor of the video truly makes people want to share it.
This formula also applies on YouTube as it is on TikTok. You need people to share your videos so they can easily get more organic impressions as well as shares.
Using comedy to help users laugh so the video is truly shared with people in the network.
In addition, you can also go for educational, funny and eye-catching content is key to having it shared widely.
3. Work with best influencers
TikTok is truly the most ideal platform for established as well as new influencers who are experiencing rapid success.
That is why you should look for influencers who are truly experiencing rapid growth on the app depending on video views and followers.
Try to collaborate with any TikTok influencer on several videos or create any kind of sponsored hashtag where some influencers can easily create content for your videos.
It is also true that beauty and fashion companies have been experiencing success while working with influencers on TikTok marketing campaigns.
Try to tap into the flourishing community of TikTok influencers to establish unique and original content that has the best chance to go viral.
4. Try to Incorporate Special Effects
If you truly want your TikTok marketing strategies to be successful in a true sense, you should first need to understand it, and which clearly means coming to real terms with its rapid paced, energetic, and above all of truly chaotic nature.
One of the particularly challenging aspects of TikTok is understanding how to truly use all the special effects and this will not only be applicable to the visual effects but also audio effects.
Besides, it is also to be kept in mind that music is the core of the platform. While keeping in view that some effects and songs are more popular in comparison to others, making the most of those can help your content and ads attract a larger audience.
5. Choose the best time to post on TikTok
People usually spend time on TikTok in the morning and also in the evenings, though this can also vary as many folks try to stay away from social media prior to bedtime for better sleep.
Mornings and evenings are without any doubt a good place to start, but you can also get a clear snapshot of when your followers are more likely active by having a look at your TikTok analytics.
It should be kept in mind that these numbers will vary as you gain more followers, so it’s crucial to carefully check them often and truly adjust your schedule accordingly.
It should also be kept in mind that the appropriate time to post recorded in TikTok analytics is in UTC (Coordinated Universal Time) and for that you’ll need to ideally adjust it to your own time zone when establishing your posting schedule.
6. Work on How to Get Views on TikTok
Tiktok has an algorithm that ideally determines how many people will actually see the post. The real key to getting more views as well as likes truly lies in comprehending how the algorithm works and also customizing the real posts to fit into it.
Hashtags can also help to truly explore lots of audiences that you should know or discovered before. But here also, choosing the best hashtag is really a tough task to do.
Besides, high quality videos also need some good investment. In order to make the most ideal quality videos for Tiktok, you need to have the best camera, exceptional lightning, ideal background and most importantly the best video editing software.
7. Try to Get More Followers on TikTok
You need TikTok followers that are real and that will truly engage with your brand and finally buy your products or services. That is why, it is necessary that you learn proper strategies that will help you gain true organic followers on TikTok.
The best way would be to create content for your target audience so you should not waste precious time in creating content that your target audience is not likely going to engage with.
That is why your goal should not just be to get innumerable followers but instead attracting the best kind of followers for your brand.