Samsung loses top spot as the world’s biggest smartphone maker to Apple


What you need to know

  • Apple takes over as the world’s largest smartphone maker, surpassing Samsung for the first time in over a decade.
  • The shift is attributed to Apple’s consistent increase in shipments, with the company shipping 80.5 million iPhones in the fourth quarter of 2023.
  • Despite a 3.2% decline in global smartphone shipments to 1.17 billion units in 2023, Apple now commands a significant 20.1% market share, outpacing Samsung at 19.4% and Xiaomi at 12.5%.

Apple has clinched the title of the world’s leading smartphone vendor, edging out Samsung for the first time in over a decade, IDC (International Data Corporation) reports.

According to the research firm, Apple snagged the top spot by upping its game in shipping iPhones throughout the year. Based on preliminary data from IDC, Apple shipped 234.6 million iPhones in 2023, securing 20.1% of the market. That’s a bump from the 226.3 million the tech giant shipped in 2022.


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