LG and Magna Team Up for New Infotainment Tech

Following several product announcements for the upcoming Consumer Electronics Showcase (CES) 2024 in Las Vegas, LG recently announced that it will also be holding a private tech demo for major auto brands during the event to introduce its new vehicular smart platform, developed in collaboration with Magna, a company that specializes in mobility tech.

Originally started last year, the demo will feature a new cross domain platform integrating Advanced Driver Assistance System (ADAS), Automated Driving (AD) and In-Vehicle Infotainment (IVI) technologies. The two companies integrated a cross domain cockpit computing system into a single System on Chip (SoC), which in theory should prove to be cost-efficient for OEMs in the long-run.

With that being said, LG says that this module will be able to support multiple IVI systems and ADAS/AD domain integration, as well as handle various Automotive Safety Integrity Level (ASIL) requirements in a more compact package. It will also be compatible with a Human Machine Interface (HMI) to provide drivers and passengers with seamless and intuitive user experience with  elements such as advanced automotive displays, digital clusters, and Augmented Reality-Head Up Displays (AR-HUD) for example.

Between the CES demo and actual market availability however, it might take a while before we see such hardware on the road – LG says that 2027-series vehicles are expected to be the first ones to carry this kind of tech onboard.

Source: LG