Influencer marketing is a trend that will stay and dominate over other marketing tactics. According to Statista, Since 2019, the value of influencer marketing has reached its height, valued at approximately 13.8 billion USD in 2021. According to a survey in America in 2022, 38% of participants claimed that their main objective for influencer marketing in 2022 was to increase sales.
Here are five categories of influencers:-
1. Nano-Influencers: Influencers with 1K to 10K followers.
2. Micro-Influencers: Influencers with 10K to 50K followers.
3. Mid-Tier Influencers: Influencers with 50K to 500K followers.
4. Macro-Influencers: Influencers with 500K to 1 million followers.
5. Mega-Influencers: Influencers with more than 1 million followers.
What Specifically are Micro-Influencers?
The influencers with 10K to 50K followers are known as micro-influencers. They have relatively fewer followers than mega-influencers. They usually use social media to promote your products
and use their unique skills and expertise to get more followers.
According to ANA, Consumers are 82% more likely to buy a product after hearing a recommendation from a micro-influencer.
Brands have many alternative influencers that support their brand growth. Multiple social media influencers help you maintain the health of your brand. But working with a whole network of small, relevant, and niche influencers gets you much higher engagement and costs you much less.
Why do Brands Prefer Micro-Influencers Over Other Influencers?
Micro-influencers boost your brand more as compared to mega-influencers. They don’t overcharge like other well-known celebrities, yet they are still affordable. They are trying their best to fit in standards as micro-influencers. Therefore, they have a higher engagement rate and targeted reach. They have high ROI.
Micro-influencers are more in touch with their audience. They are perfect for long-term collaboration. According to Shopify, 47.3% of all influencers are micro-influencers on social media platforms.
Here are some tips to become a micro-influencer.
1. Choose Your Niche
Your initial step should be to identify your passion. Observe which things you can describe the best and give solutions to your followers best. Focus on the authenticity of the information you provide your followers as a micro-influencer. The easiest method to determine whether your niche is appropriate is to try it. Some might prefer audio and video, and some could choose blogging as a method of education and information gathering. Once you’ve selected a niche, learn more about it by doing research.
2. Create your Niche Strategy
Do some research on the targeted audience. Pay closer attention to what competitors are doing. Create collaborations and develop customer relationships.
Pat Flynn, an author of Smart Passive Income, popularized the
“Be Everywhere” method because he thinks the more authentic way to grow your audience is to go where they are.
You can learn from successful niches as well. Currently, some of the most popular categories are pet supplies and health and wellness products.
3. Post Content Targeted to Your Niche
Post content about companies and brands relevant to your niche.
Because promoting irrelevant brands or companies for your specific audience will not be effective. Timing, consistency, and regularity are the main factors you should keep in mind while posting content for your target audience. Showing leadership in your niche is necessary for improving your online reputation.
Boost your reputation by improving your content and showing leadership in your field. Never use irrelevant content to offend your audience by showing your incapability.
4. Don’t Forget to Post Daily
Posting content regularly helps you engage with your audience. Try to engage your audience by replying to the comments under your post. If there is no consistency in your work, your following won’t take you seriously, and potential brand partners won’t think your work is significant.
Here are the following tips for engaging with your audience.
- Show the products you are selling or advertising and show your audience why they are essential.
- Create video content via stories, reels, and lives.
- Connect with like-minded creators and engage with them.
- Go with the truth always ahead, and don’t mislead your audience.
- Use different related hashtags under your post that help you reach the targeted audience.
5. Connect with Brands Relevant to Your Niche
Engage brands in conversation and show them that you are interested in collaborating with them. You must be familiar with the company you are cooperating with as a micro-influencer and be aware of any new updates that brands make every year or after six months.
It’s important to answer quickly and correspond while contacting brands.
Suppose that you want to work with a brand and that your goal as a micro-influencer is to reach the largest possible audience. Just sending email copies to brands is not enough. Understand what they can expect from you in future collaborations. Remember that having more social media profiles will increase your credibility and allow you to set your charges higher.
6. Authenticity is Everything
The authenticity of your content drives the audience towards you. Instead of focusing on your follower count, the audience evaluates your credibility by considering the substance of your content. You are valued as a micro-influencer because you don’t have millions of followers.
As a micro-influencer, you need to focus on your relationship with your audience and the quality of your content. Your relatable image will decide how engaged your fans are.
7. Use Niche-Relevant Video Content
Sometimes video content grabs more attention from your audience instead of written content. Therefore, try to adopt creative video content as a micro-influencer. That’s why from Facebook to Instagram, many platforms have added video features.
Here are some reasons you have to add video content as a micro-influencer.
- Video content is more clickable than written information because it captures the attention of over 27.4% of the audience.
- Video engages more audience than written content. There is a saying that a minute video is equivalent to 1.8 million words.
- Video is the best media to use if you only have a short period to engage people.
- Furthermore, picture are thousands of times faster and simpler for the brain to understand than words.
- Video is also instant information for the audience.
8. Listen to Your Specific Audience, Not Your Competitors
Listen to the demand of your audience. Don’t compare yourself with your rival.
Continually learn more about your competitor’s strategies. However, don’t entirely adapt their tactics to your area.
Try to consider the requirements of your audience.
Make strategies according to your audience’s demands.
You need to know about the following factors
while engaging your audience.
- Audience demands
- Ideal pricing ranges
- Purchase motivating factors for certain brands
- Movements of audience and purchases
- Regular promotional patterns
9. Launch Your Word-of-Mouth Marketing Campaign
Launching word-of-mouth campaigns helps you to become a micro-influencer. It is easier to prove your dedication to the targeted brands when you have a variety of niche-related campaigns.
Micro-influencers create their accounts on different platforms like YouTube, Instagram, and Facebook to give recommendations about multiple brands and give honest reviews on these brands’ products. It is also part of word-of-mouth campaigns.
Another example of word-of-mouth advertising is to comment on brand-related posts and utilize a few hashtags for branding or promotion.
Here are the factors you need for your word-of-mouth campaign.
- First, make accounts on different platforms.
- Get information about various brands by researching them.
- Collect product reviews for your website.
- Post videos with brand reviews and recommendations.
- Guide audience about brand advantages.
- Contact thought leaders and influential people in your area.
10. Be a Skilled and Efficient Micro-Influencer
All you need to succeed as a micro-influencer is confidence and skill. You must focus on your fundamental skills to be an effective and skilled micro-influencer.
You won’t be able to generate enough confidence until you concentrate on your weaknesses and growth areas.
Micro-influencing is like a game. You can’t move on to the next level if you’re a newbie without any skills in a game. The same goes for micro-influencing unskillful-Rockie can’t get enough attention from the targeted audience.