Google highlights a life-changing Pixel feature in BTS video for Super Bowl ad


What you need to know

  • Google is releasing a Super Bowl ad this year that follows the story of a blind man and his girlfriend while highlighting the Guided Frame feature.
  • On Pixel phones, Guided Frame uses artificial intelligence to help people with blindness or low vision take photos.
  • The behind-the-scenes clip of the production process for the ad shows how Guided Frame can be a life-changing feature for visually impaired people.

After introducing Guided Frame as a way for low-vision or blind users to capture great photos in 2022, Google will highlight the feature in a Super Bowl ad this year. We’re now getting a better look at how the feature aids visually impaired users in a behind-the-scenes video for the ad.

Guided Frame debuted alongside the Pixel 7 series but has remained a focus for the Pixel 8 series. New to this year’s Pixel phones is the ability to use Guided Frame on the rear camera system. Previously, it was limited to the front-facing camera.


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