Fewer Android users switched to iOS last year, but it’s still a problem


What you need to know

  • A report from Consumer Intelligence Research Partners (CIRP) found that 13% of iPhone buyers switched from Android to iOS in 2023.
  • The number is a decrease from the prior year’s figure, which saw 15% of iPhone buyers come from an Android phone. 
  • However, over a five-year period, iPhone buyers are coming from Android phones at a steady 11-15% clip. 

iPhones are dominating the mainstream market in North America, leaving even the best Android phones left out in the cold. In fact, in the second quarter of last year, iPhones represented 53% of U.S. smartphone shipments, according to Counterpoint Research. However, a new report from the Consumer Intelligence Research Partners (CIRP) says that fewer iPhone buyers were switching from an Android phone in 2023. 

The report concluded that Apple’s dominance derives from convincing current iPhone users to buy another. While it does entice a consistent amount of Android users to switch to iOS each year, that number pales in comparison to iPhone upgrades. To that end, at least 85% of iPhone sales are made by users who already own an iPhone, according to the CIRP report. 


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