If you are someone who wants to get successful on social media, the best advice would be to run your accounts/channels tactically. The most important thing in this regard would be to make sure that as many of your target audience as possible could manage to see your posts, images and also videos.
As we have already shared so many articles on Tutarchive.com about the best time to post on TikTok, Facebook, Instagram and LinkedIn, you would be well aware of the fact by now that the timing factor is so significant.
The very first question that pops up in mind all of a sudden when we talk about YouTube videos is whether the best time to post on YouTube is important or not. Besides, can it also help your content’s viewership?
It goes without saying that publishing your videos on the appropriate day and time of the week could bring more views as well as subscribers while paving the way to more income from your YouTube channel.
Let’s have a look at some of the best ways to find your best video uploading time.
1. Make the Most of Your Users Presence on YouTube
You will be amazed to know that YouTube not only provides you with the basic demographics about your audience but you can also make the most of newly introduced tools to find when your audience is online and which is based on the last 28 days’ data.
In addition, you can also even find the hours within the week to know when your audience is online on YouTube. However, it doesn’t mean that they’re watching your channel’s videos or even content from other YouTubers.
You can easily access the metrics from the YouTube Studio by analyzing the Analytics and clicking the “Audience” tab. This way, you can simply find a graph like the one shown below.
You should keep in mind that the day with the darkest purple bars is when the most numbers of your viewers are on YouTube. Besides, a lighter shade of purple would clearly mean fewer users online. It is clear that the best hour of the best day would definitely be the time with the darkest purple bar.
The question arises at this point is how we can make the most of this report.
You should not opt to publish at peak traffic times owing to the fact that it would clearly mean competing with several other channels. That is why; you can easily experiment with posting your videos a few hours prior to that or after the peak day and time.
While keeping in view the fact that your community is online at the time with darkest purple bars, there is a clear chance to initiate conversations with them.
It is also recommended to carry out careful engagement with your community during these times by replying to comments, performing live streams, and scheduling a premiere among other things.
It is also worth mentioning that channels with less than about 1K views a day would not have access to this report as enough data isn’t available to find such trends.
2. Try to Post Video 2 Hours Before Prime Time
If you are someone who is publishing your video at your channel’s prime time, you should decide against it as there are so many issues associated with publishing videos exactly at this time.
First of all, you can miss out on views you could have gotten by publishing your video slightly earlier in the day.
Secondly, you will not be letting YouTube time to index and also carefully analyze your video, and potentially suggest it to even more people
This is why it is highly recommended to publish your video prior to your channel’s prime time.
3. Carry Out a Thorough Survey
Keep in mind that the YouTube algorithm “follows the audience.” Rather than playing the guessing game, it should make sense for you to carefully survey your viewers when they wish to watch your videos. If you’ve been given access to the community tab, carrying out polling your audience and getting their feedback could be invaluable.
4. Don’t Post on Consecutive Days
Just in case if you own a channel that publishes more than one video on YouTube, it is advised that you should know what is the ideal time and best day to publish those videos.
Experts opine that you should not post on consecutive days as if you publish more than one video on your YouTube channel. In addition, you can also take a single day gap in between the publishing time of your videos.
5. Timing and Days Are Important
Generally, the best time to publish on YouTube during weekdays such as Monday, Tuesday, and Wednesday should be between 2 P.M. and 4 P.M.
The reason behind this little too early time is that YouTube traffic is highest from 7 P.M. to 10 P.M. in the evening and therefore posting earlier is that YouTube will help your video to be indexed, just in the case of Google indexes blog content. That way, they will finally be in your audience’s search results when they just open on YouTube in their happy evening hours.
However, the story is different in case of weekends as a lot of YouTube audiences opt to remain active in the afternoon. In that case, you can post your videos earlier i.e. between 10 A.M. to 11 A.M.
When it comes to days, you should keep in mind that Thursdays and Fridays are the best days to post on YouTube as a brand. Moreover, a slightly earlier time slot appears to be a better option on Thursdays and Fridays from 12 P.M. to 3 P.M. It has been observed that The YouTube videos that you post earlier in the week performed best on the weekends.
6. Posting Time is Irreverent if You are a Fresh YouTuber
If you are a newbie in the world of YouTube, you are not supposed to give much importance to posting time. If you have just initiated your channel and it cannot produce more than 100 views in a day, then you shouldn’t pay. There is no need to pay attention to this posting schedule.
In the case of fresh YouTubers that do not have enough data in their hands, it is difficult for them to clearly determine when the ideal time to upload to YouTube is.
In addition, beginner level YouTubers fail to witness the algorithm’s stats. That is why, all fresh folks who have recently begun their channel, it is recommended to use their guts and intuition and carefully decide about the best time to upload and post on YouTube.
Make sure that you upload daily or you can strengthen your content strategy. Try to focus on making and creating exceptional videos instead of paying extra attention to the best time to upload to YouTube.
Once you achieve 1000 subscribers and 4000 watch time landmark, then you can should carefully make a change in your strategy and opt to give importance to the ideal days and time while posting videos,
Keep in mind that in addition to uploading at the right time, it’s crucial to make sure that your content is of best quality and interests your audience. Besides, it is also important to know that designing a top-notch thumbnail is ideal to get people browsing YouTube to click through and also watch your videos.