It won’t be an overestimation to say that email marketing tactics have evolved quite significantly over the recent years and the credit goes to advances in technology. However, that being said it is also true that the one thing that hasn’t changed is the significance of targeted email marketing,
It is true beyond the shadow of doubt that targeted emails don’t have to be complicated hyper-personalized works of art and you don’t need to hire professional teams of top designers, professional copywriters, as well as innumerable customer data to attain it.
Besides, it is also important to know that every brand has the superb ability to send targeted marketing and all they have to do is a marketing automation platform.
Targeted emails don’t have to be complicated hyper-personalized works of art. You don’t need teams of top designers, professional copywriters, and endless reams of customer data to achieve it. Every brand has the capability to send targeted marketing; all they need is a real marketing automation platform.
Keep in mind that sending one message to your whole marketing database isn’t sufficient and it is also true that consistently sending the same message will harm the reputation of your brand at the end of the day. Moreover, it will also speed up unsubscribes and ultimately hold up conversions. It is also worth mentioning that sales will dip and profits will suffer just because of the fact that you have failed to engage customers sufficiently.
6 Benefits of Targeted Email Marketing
1. Targeted & Personalized Content
It has been a common observation that no one wants to read an email that pretty much sounds like it was merely blasted out to a group of people.
It is also necessary to know as to what is the value in that, and also who is helping. One of the brilliant advantages of email marketing is that it allows you to divide your customers into various lists depending on their preferences to send brilliantly personalized content.
Whether it is about establishing the ideal subject lines to images that resonate with your customer, and extraordinary content that enables your audience, email is the ideal channel to deliver those personal- feeling messages.
2. Boosts Relevancy
Segmentation makes sure that you’re sending a more pertinent message to your audience. It must be standard practice for marketers to receive information about new subscribers as an integral part of your welcome program. Besides, you must also be regularly prompting customers to regularly update their marketing preferences. This can easily helps you get to know about your customers
It is to be noted that customers who receive pertinent information through emails are more likely to engage with your email marketing efforts. Besides, they’re also more likely to click and convert because targeted emails appeal to their goals and offer value to them.
3. Communicating with your Audience
As a marketer, it’s always crucial to enhance communication with your audience. When you personally feel that your audience feels like they can interact with you, chances are more that they become loyal to your brand.
Keep in mind that folks appreciate good emails and then you should think back to the last time when you received a marketing email from a brand you adore the most. Besides, you should also consider whether this is disruptive or did you enjoy looking at the up-to-date news. Just in case it’s a brand you like, you most likely enjoyed the experience and it kept you really in touch with one of your most favored brands.
With the help of targeted email marketing, you can easily reach more of your audience and convincingly communicate with brand ambassadors. In addition, these emails keep your audience engaged no matter which time of the year it is and it also doesn’t matter as to whether it’s a slow or busy season.
4. Enhances Traffic to your Website
Emails are undoubtedly the best way to get customers to ideally visit your website. The best part is that you can easily include related links to your site within your email content.
Besides, you can also use your email campaigns to enable customers to engage with other exceptional pieces of content available on your website or blog.
Let us take the example of a local design school that could send out emails to enable them about their new design class that has a smaller number of seats. It is also worth mentioning that many of their customers and potential leads could have missed out on this opportunity to easily attend the class had they not been able to revisit the website timely.
When you have successfully created an email that ideally links to your content, you should keep in mind that each email must contain a call to action (CTA) so that readers are successfully able to click through to your site.
5. Lead Generation
Just like improving sales, you can also boost your leads with email marketing. To be more precise, with the inbound method, email marketing can be the best way to take care of leads and enhance conversions.
Let’s pretend that you have downloaded a lead magnet from any kind of site. Then, you start getting drip emails, and finally you decide to book a demo and thus learn more. You just went from an MQL to an SQL, which enhances the marketing team’s number of eligible leads to the sales team.
Moreover, email marketing campaigns can be more effective as they qualify leads so your sales team won’t be wasting time on bad leads. In addition, if your company does lead scoring you can easily keep track of whether those leads open your emails or just engage by clicking the links in your email.
6. Cost Efficiency
While conventional campaigns such as direct or print can be expensive, email marketing campaigns are comparatively more beneficial cost-wise.
The best part is that you won’t have to pay for any photoshoots, location fees or any kind of printers, mailing, or placement. All you need is a copywriter as well as a graphic artist just in case you aren’t using stock images. Besides, you can also have just one person on your team to handle things.
Moreover, email campaigns don’t take that much time to produce. If needed, you can easily produce an email in just one day, which is much more beneficial cost-wise than the time it takes to produce a direct or print campaign.
While keeping in view the fact that time and budget constraints always impact marketers, email marketing campaigns are comparatively more cost efficient, while also producing revenue and leads.
Bottom Line
You must be communicating with your customers as well as prospects on a frequent basis. That is just what is more expected of businesses in the contemporary world. With email marketing, you can easily meet those expectations and more by establishing a mutually useful relationship between your business as well as your email subscribers.
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