Williams Racing Collectibles+ Grid Pass « Kraken Blog


Collect your free pass and unlock immediate exclusive digital and physical perks and access to unique Williams Racing experiences, powered by Kraken.

Kraken, the Official Crypto and Web3 Partner of Williams Racing, is excited to announce a new innovation in fan engagement and digital collectibles; Williams Racing Collectibles+ Grid Pass, powered by Kraken.

The program aims to bring Williams and racing fans closer to the team than ever before through a number of digital and physical experiences, starting with the Grid Pass collectible. This marks an important milestone for Kraken — as the Grid Pass represents the first free digital collectible originating on our platform. 

The Grid Pass is each holders’ ‘ignition key’ to power the engine of benefits and experiences that the Williams Racing Collectibles+ program will provide.

The Grid Pass is also free and easy to claim for anyone who wants to experience a completely new way to engage with the Williams Racing team, drivers, events and history.

Our mission at Kraken is to accelerate the adoption of cryptocurrency so that everyone can achieve financial freedom and inclusion.This is your chance to support that mission as we show the world the value and utility of digital collectible ownership in a way that has never been done before!

What perks are unlocked with my Grid Pass?

  • Digital collectibles – Limited-edition digital collectibles, proof of attendance digital momentos, exclusive access to future limited edition Williams Racing-themed collections. Grid Pass holders will instantly unlock digital badges on the Williams Racing website and mobile app.
  • Live & digital experiences – Exclusive access at selective Williams Racing events such as Fan Zones, exclusive digital content and experiences and chances to win tickets to Grand Prix.
  • Merchandise privileges  – 15% off of Williams Racing merchandise through Williams’ ecommerce site and at Fan Zones. Pass holders will also have early-access windows to purchase licensed Williams products and exclusive digital artist-designed apparel. Grid Pass holders will also have the opportunity to enter merchandise giveaways at Williams Racing Fan Zones in select cities around the world.

Eligibility: The Grid Pass is free to claim, and available in most countries around the world. To unlock the perks of the Grid Pass, holders will also need to create a Williams Racing account here. For full terms, conditions and eligibility requirements, please see the terms and conditions

How to claim your free Grid Pass

  1. Go to nft.kraken.com/williams-grid-pass
  2. If you have a Kraken account, please sign in
    1. If you don’t have an account, you can create an account within less than a minute (with just your name, email and a password)
  3. Claim your Grid Pass

Claiming a Grid Pass is instant, free, and immediately appears in your account.

Putting your Grid Pass to work

These are just some of the perks for Grid Pass holders this year:


  • Exclusive Digital Grid Pass helmet and badge collectibles
  • Williams Racing Fan Zone during the #USGP week
    • Grandstand tickets
    • Gear personalization
    • Reserved driver appearance 
    • Museum access
  • AMA: Virtual Tables with Williams Racing executive (TBA)
  • Early/Pre-sale access to Las Vegas merchandise
  • 15% off Williams Racing merchandise (for as long as you hold Grid Pass)


  • Early access to purchase Las Vegas limited edition cap for Grid Pass holders
    • Purchase comes with a free digital collectible, only available through purchasing the cap
    • Cap and digital collectible designed by a popular digital artist
  • Williams Racing Fan Pop-Up in Las Vegas
  • 2023 Team Kit Bundle giveaway
  • AMA: Virtual Tables with Logan Sargeant


  • Season poster digital collectible
  • AMA: Virtual Tables with TBA Williams Racing engineer


What can I do with my Grid Pass?

  • The Grid Pass is your key to all of the benefits and experiences of the Williams Racing Collectibles+ program, including live and digital experiences with Williams Racing, chances to win race tickets, discounts and early access to merchandise and giveaways. It also unlocks digital drops, access to limited edition digital collectibles and proof of attendance momentos. To be eligible to make use of the benefits of the Grid Pass, it must be held in your Kraken account.

How much does a Grid Pass cost?

  • Claiming a Grid Pass is completely free! Just create a free Kraken account and click here to claim your Grid Pass.

How many Grid Passes will be available?

  • The 2023 Grid Pass collection will be available for anyone that wants one.

Can I transfer my Grid Pass to another wallet?

  • Yes, you can transfer your Grid Pass to your own Web3 wallet! Initially, your Grid Pass should stay in your Kraken account to receive the first batch of perks and rewards. In the next few months, you will be able to connect your Web3 wallet to the Williams Racing site directly to unlock future benefits, if you choose to withdraw your Grid Pass to your wallet. Keeping your Grid Pass in your Kraken account is up to you, but it will make accessing some perks and rewards faster and easier.

How do I claim my Grid Pass?

  • To claim your Grid Pass, visit nft.kraken.com/williams-grid-pass. You will need a Kraken account to claim your Grid Pass. If you don’t have one you can create a Kraken account in less than a minute. Once signed in, click the button to claim your pass. Claiming is instant and free. You can view your Grid Pass directly in your account. 

Can I lose my Grid Pass?

  • As long as the Grid Pass is held in your Kraken account, it cannot be lost. 

Will my Grid Pass work in 2024?

  • Yes, your Grid Pass is meant to be a long term co-pilot in future Williams Racing adventures! 


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