Fossil is giving up on Wear OS smartwatches

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What you need to know

  • Fossil Group announced today that it would no longer be making smartwatches. 
  • Aside from the main Fossil brand, the group also resealed smartwatches under its sub-brands as well, which include Citizen, Skagen, Diesel, Michael Kors, and Kate Spade.
  • Fossil said that it would continue to support its existing smartwatches “for the next few years.”

Fossil Group, the company that desperately tried to make stylish smartwatches that represented their traditional counterparts, is now giving up on the business altogether. Fossil’s Gen 6 will be its last generation of Wear OS watches, the company said in a statement Friday to The Verge.

“As the smartwatch landscape has evolved significantly over the past few years, we have made the strategic decision to exit the smartwatch business,” said a Fossil spokesperson. “Fossil Group is redirecting resources to support our core strength and the core segments of our business that continue to provide strong growth opportunities for us: designing and distributing exciting traditional watches, jewelry, and leather goods under our own as well as licensed brand names.”



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