The world of marketing is becoming more sophisticated and crafty day by day. Positively, a change in strategies can benefit you in many aspects. Negatively, some people can’t maintain the workflow in the process of change continuously. But it is not also considered as a negative point.
As the African saying goes on, “Two lions cannot rule in the same valley.”
The same goes for marketing tactics.
One who gives more engaging and appealing content to the market will survive. Otherwise, the other one will fade into this jungle full of cunning hunters.
Therefore, every year marketing industry introduces new strategies and planners for growing their businesses. One of the tactics is UGC.
UGC supports the marketing industry the same as other tactics and strategies do. But UGC still shows some versatility simply because it is user-generated material, not the content you have manufactured.
Many brands on social media platforms like Instagram and Facebook use UGC content as social proof to engage their audience. In addition, some Brands also hire micro-influencers to employ UGC in a better way.
According to Statista report, One million hours of content were streamed by users globally in one internet minute in 2022.
What Exactly is User-Generated Content(UGC)?
Are there any tools we have to use for UGC? or Are UGC is the tool name? No, we don’t need any implementation process for UGC.
Secondly, it is not the tool name.
UGC is the content created by your user that could be in the form of videos, blogs, discussion form posts, digital images, and audio files. User-generated content is also called consumer-generated media (CGM). It can also organize into music, opinion, news, gossip, and research categories.
Amazon product reviews and viral marketing videos are the most famous examples of UGC content. The fact that users frequently discuss the things they find enjoyable is not the most crucial aspect of user-generated content to keep in mind. It matters how you use it for your business; as an illustration, the previously stated brand thanked the contributor for her word-of-mouth promotion by providing her with free products.
All the Possible Types of User-Generated Content (UGC)
Here are some vital categories of UGC.
- Internet forums (Instagram, Facebook)
- Reuse of customer images and recordings
- Product comments and reviews
- Customer artwork
- Customer success stories
- Case studies
- Unique consumer suggestions for your product
- Unboxing clips
- Q&A or remarks
- Join your users in supporting a cause.
- Influencer or customer takeovers in event content
- Celebrations of user holidays
- Resource Library
Is there any Benefit of UGC?
We don’t bluff around.
Let’s get straight to the point!
- UGC gives people a voice to share their experiences.
- Provide a platform for users to share information across cultures, borders, and time zones.
- All you need for your business is authenticity in every aspect of marketing. Hence, UGC entertains your brand with credibility and authenticity.
- You can cash UGC to improve your visibility.
- Builds community and trust of your customers by UGC
- It inspires brand advocacy.
Are brands using user-generated content (UGC) as a marketing tool currently?
Social media is overflowing with examples of brands and organizations that get hype just because of their user and their generated content.
Let’s take a look at some of them.
The popularity of Apple products is not just a reflection of their stunning features and appearance. Its products became the signature of versatility because of its users and their user-generated content worldwide.
A time comes when the internet is flooding with pictures and videos with iPhones on social media. Everyone takes photos and videos in front of a mirror with an iPhone on Instagram, Facebook a Tik Tok.
Furthermore, even top influencers on Instagram, Facebook, and Tik Tok make trends, and people follow them. That’s how this chain of reactions goes on, and Apple uses the content of these influencers and users to get famous. In fact, now apple doesn’t need to request their users to give reviews or make the content of their products.
Dior is a famous brand of dresses, jumpsuits, T-shirts, blouses, sweaters, sweatshirts, coats, jackets, trousers, shorts, skirts, accessories, and shoes.
They even make brand ambassadors from their users and celebrities.
For example, Dior makes many ambassadors from celebrities and users from different countries. Jisso is the brand ambassador of Dior from Korea and a famous K-pop celebrity. She has 66.5 million followers on Instagram @sooyaa. Moreover, brands globally use celebrities and micro-influencers to increase their reach.
It is a living example of how brands use celebrity users and their created content for their popularity.
Where Should You Start?
If you’re looking to start a UGC effort, the first step is to ask your customers what they want. However, you can do this via online surveys and quizzes or by running small focus groups in your store or office.
Do you want your brand voice to be genuine and relevant? Another great place to start is with your employees. You may try to take the opinions of your employees to produce content.
How can You Effectively Utilize User-Generated Content (UGC)?
When you first discover user-generated material, the first thought that enters your mind is how and where you can use it.
The first is customer feedback. Ask them directly for reviews and testimonials on your website or social media if you want to know how they feel about your products or services.
Second, by allowing people to display their pictures of the things they are using, UGC can help you to promote your product or service offerings. Moreover, it gives customers an idea of what these products look like in real life, which makes them more likely to buy them themselves!
Thirdly, even if those advertisements were for products from rival brands, utilizing UGC with paid ads enables brands to draw into users’ pre-existing interest in a product!
In brief, User-generated content (UGC) is a valuable asset for any business.
Take the case of any top businesses, and notice that they are using User-generated content as the ladder to success.
The biggest thing to understand is that it’s a partnership between the publisher, your brand, and the user posting it.
For example, let’s say someone tweeted our last article: “Here are Top 6 CMS for eCommerce Websites” during the time specified in our contract, they are allowed to use the information and post it on their site, in their own social media account, or even in another article. It’s considered fair use as the user abides by those rules. But suppose they were using someone else’s picture. No matter what you tell your users about using only their photos with CC-licensed images, someone will use somebody else’s work. Subsequently, if you don’t monitor this very closely, you could be getting into trouble pretty quickly over things like photo usage and plagiarism.